When stakeholders push back on your content recommendations, you don’t need to cringe. When they share opinions and anecdotes, insist on using jargon, or appear to ignore the data, resist the temptation to argue your case. Objections are opportunities: they show that stakeholders care about content and want to be involved in making it effective. All it takes to move from conflict to productive dialogue is to change how you hear feedback. What if your stakeholders aren’t trying to undermine you, but instead want to work with you to find content solutions that work for users?
At the fourth annual agile content conf you’ll learn to reframe objections as opportunities to work together on solutions that everyone buys into, through:
Case study presentations from major organisations
Step-by-step workshops led by experts in content collaboration
Facilitated networking activities
Question and answer sessions with the speakers
Opportunities to try out techniques like pair writing and user research
Informal conversations over lunch and coffee
Head of Content, Government Digital Service
Leads the team of content designers responsible for GOV.UK
Head of Editorial, Global Radio
Leads digital content strategy for brands like Capital FM, Heart Radio, LBC, and Classic FM
Digital Content Strategist, Breast Cancer Care
Collaborates with clinical specialists and users to create mobile content that supports women after breast cancer treatment
Director, Content Design Centre
Author, Content Design
Technical writer, Improbable
Helps developers to create user-focused content
Head of Content Design, Home Office Digital
Builds a community of practice for content creators within central government
Founder, Together London
Helps groups to find breakthrough solutions that everyone buys into
Registration, coffee, and facilitated networking activity
Welcome and set your goals
Try out the first collaboration technique of the day and set your goals for the conference.
Find breakthrough content solutions that everyone buys into
presented by Jonathan Kahn
Do you encounter objections about content from stakeholders or subject matter experts? Would you like to learn collaboration techniques that can resolve differences of perspective about content? In this session you’ll learn:
Designing a content operating model for government (GOV.UK case study)
presented by Trisha Doyle
GOV.UK, the single website for the UK government, has changed the way people interact with government online. This success has brought new content challenges, including a dispersed network of publishers with different approaches to digital. How can we build collaborative relationships after disruptive digital change? In this session you’ll learn:
How to launch editorial experiments to connect with new audiences online (Global Radio case study)
presented by Steve Wilson-Beales
For many organisations, digital-first publishing doesn’t sit well with existing processes. So instead of trying to revolutionise your approach to content, why not run experiments instead? In this session you’ll learn:
Group discussion with the speakers
Using data to collaborate with experts on user-centred content (Breast Cancer Care case study)
presented by Claudia Knowles
BECCA is a mobile app that supports women after breast cancer treatment. To develop content for the app, the digital team collaborates with clinical specialists, front-line staff, internal stakeholders, and the users themselves. In this session you’ll learn:
Supporting non-writers to write effective content (Improbable case study)
presented by Beth Aitman
How can you make a large amount of content work for users when you don’t have the resources to write and maintain it yourself? One solution is to support writers to create user-focused content themselves. In this session you’ll learn how to:
Group discussion with the speakers
Content design 101: how to collaborate on evidence-based content (workshop)
led by Sarah Richards
Content designers ask the question, “what is the best way to fulfil this user need?” And follow up with, “we’ll produce content that displays the answer in the way that’s most effective for the user.” In this 45-minute workshop session you’ll learn how to use content design techniques to collaborate on content with stakeholders. Learn how to:
Collaboration techniques for content professionals (workshop)
led by Richard Ingram
To build shared understanding with our stakeholders we need to invite them to learn with us about a content problem. That means stepping back from the content. In this 45-minute workshop session you’ll learn collaboration techniques that will allow you to create content with your stakeholders that everyone buys into. Learn how to:
Improving content standards through communities of practice (Home Office Digital case study)
presented by Lynne Roberts
We can’t make authors follow content standards, but we can encourage them to choose to. One strategy is to build a content community, which creates cooperation across silos, a sense of shared mission, and more effective content. In this session you’ll learn how to:
Group discussion with the speakers
How to integrate different perspectives and create solutions that everyone buys into (workshop)
led by Jonathan Kahn
When our stakeholders have different perspectives it’s easy to get trapped in either-or thinking. The way out is to integrate both perspectives and find a third way that works for everyone. In this 45-minute workshop session you’ll learn how to:
We’ll reflect on what we’ve learned today and choose our next steps.
Day 1 ends
This full-day workshop led by Jonathan Kahn is an opportunity to apply what you learned on day 1 to your specific context and challenges. Immerse yourself in the collaboration techniques, get feedback on your challenges from peers, and come away with an action plan that will enable you to find breakthrough content solutions in your workplace—starting tomorrow.
“The workshop day was a great opportunity to really dig into next steps and turn our conference experiences into practical actions when we returned to our respective workplaces.” Rachel Bhandari, University of Edinburgh
“The agenda was set up to meet my concerns over stakeholder relationships and how to create convincing content. I have already raved to my colleagues and hopefully some of them can attend next year.”Alison Jacobs, Tesco
“It was good to meet other content folk from different industries and the case studies and workshops were fantastic. I came away inspired and with some practical skills I’d like to test out in my role.”Tasha Kidd, University of York
“Good conference and nice company. The range of topics, insights and activities gave me a lot to work with.”Jennifer Buley, SOS Children’s Villages International
“I enjoyed the break up of time between case study presentations and mini-workshops. The presenters were relevant and astute and the venue was spot on. I have a handful of takeaways to action.”Meghan Bates, Royal Sun Alliance
“A well paced, interactive and informative day. I now have simple tools and techniques I can use to collaborate with stakeholders which I believe will genuinely help.” Janey Crichton, NHS Health Scotland
“I would definitely recommend the conference to colleagues. I got a chance to meet far more people than I usually would at a conference. I’ve come away with some good practical tips and examples of successes to apply to my work.”Emma Cragg, Newcastle University
“It was grounded in the day-to-day experiences of people who work with web content. The friendly and lighthearted tone of the day made it easy to try things out, learn and meet new people.”Liz Whyte, Citizens Advice
“Very relevant for a multiple stakeholder large organisation.” Simon Peters, Transport for London
“I would definitely recommend this event to other content editors and writers. It was informative, fun and challenging. I was surrounded by like-minded people and felt comfortable speaking to new people.” Louise Skinner, Christian Aid
“A good mix of subject matters held together by some common themes with practical advice on techniques. I particularly liked the style of presentations with the interviewer helping to frame the discussion around the key themes of the day.”Lee Somers, Shop Direct
“Every speaker clearly communicated their approach, techniques used for digital projects and what they learnt from it. Great to have representation from a mixture of commercial and publicly funded organisations.”Eiren Vargas, Royal Sun Alliance
“Engaging and enjoyable. I came away with a lot of new techniques that I wish to implement in my current role.”Joshua Evans, The Stroke Association
“One of the best conferences I’ve ever attended. I usually attend copywriting or UX-led events, and this was a fantastic blend of the two. It was clear that the event was created by content designers for content designers.” Jen Lambourne, Inviqa
Cost: £1100 + VAT.
Cost: £600 + VAT.
Note: these prices are for online payment by credit/debit card.
We accept cancellations up to 60 days before the event: we’ll refund your registration minus a 20% cancellation fee. Fewer than 60 days before the event we won’t refund your registration.
Note: we don’t allow transfers. Please make sure that you can attend before you register.
If you’d like to sponsor agile content conf, get in touch.