Supporting non-writers to write effective content

Beth Aitman, Improbable

Recorded live at agile content conf, 29 Jan. 2018, Sadler’s Wells Theatre, London.

How can you make a large amount of content work for users when you don’t have the resources to write and maintain it yourself? One solution is to support writers to create user-focused content themselves. In this session you’ll learn how to:

  • explain the principles of user-focused content in way that resonates with authors
  • find common goals with authors so that they hear your suggestions and feedback in a constructive way
  • make decisions together about what content to write (and what not to write) based on a shared understanding of user needs

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