Find breakthrough content solutions that everyone buys into

Jonathan Kahn, Together London

Recorded live at agile content conf, 29 Jan. 2018, Sadler’s Wells Theatre, London.

Do you encounter objections about content from stakeholders or subject matter experts? Would you like to learn collaboration techniques that can resolve differences of perspective about content? In this session you’ll learn:

  • why stakeholders resist evidence-based arguments and appeal to emotion, opinion, or politics
  • how to reframe objections as requirements and create a shared understanding of all the constraints around a content problem
  • how to create content solutions that satisfy stakeholders and work for users without giving up your values

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