Using data to collaborate with experts on user-centred content

Claudia Knowles, Breast Cancer Care

Recorded live at agile content conf, 29 Jan. 2018, Sadler’s Wells Theatre, London.

BECCA is a mobile app that supports women after breast cancer treatment. To develop content for the app, the digital team collaborates with clinical specialists, front-line staff, internal stakeholders, and the users themselves. In this session you’ll learn:

  • how to use data analytics to show stakeholders which content is most useful to users
  • strategies to encourage experts to collaborate on content that meets user needs
  • tips for sourcing content ideas from users

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