Improving content standards through communities of practice

Lynne Roberts, Home Office Digital

Recorded live at agile content conf, 29 Jan. 2018, Sadler’s Wells Theatre, London.

We can’t make authors follow content standards, but we can encourage them to choose to. One strategy is to build a content community, which creates cooperation across silos, a sense of shared mission, and more effective content. In this session you’ll learn how to:

  • build a community of practice for content creators, whether you work in a large or small organisation
  • make content more effective for users by engaging with your content community instead of enforcing standards
  • influence content standards when you have no formal authority over the people who create the content

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