How to launch editorial experiments to connect with new audiences online

Steve Wilson-Beales, Global

Recorded live at agile content conf, 29 Jan. 2018, Sadler’s Wells Theatre, London.

For many organisations, digital-first publishing doesn’t sit well with existing processes. So instead of trying to revolutionise your approach to content, why not run experiments instead? In this session you’ll learn:

  • how to take risks with content in order to learn from both success and failure
  • strategies to get stakeholders to buy into pilot projects that test new content formats
  • tips to speed up your learning process using social media

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